4 Things To Look For In A Mortgage CRM Provider

If you're like many mortgage companies, you have just begun to look at the Internet for a viable source of business.

In the past several months you've begun to realize that it is no longer raining loans and you have to pursue new business more aggressively than ever before. For that reason, you MUST have a mortgage CRM (customer relationship management) strategy. A mortgage CRM strategy to help to find, sell and keep more customers. Remember it's less expensive to keep a customer you already have than get a new customer. You need to find a mortgage CRM provider who understands CRM, but also understands the mortgage industry.

Here are four things to look for in a mortgage CRM provider.

(1) Does your mortgage CRM provider understand CRM and the mortgage business?

(2) Does your mortgage CRM provider understand the power of mortgage email marketing and how to integrate that with your lead management strategy?

(3) Does you mortgage CRM provider work with you to provide follow up strategies and scripts you can use in your marketing efforts - working as a team is key.

(4) Does your mortgage CRM provider understand the critical role your website plays in converting your website traffic and is your mortgage CRM integrated with your website?

Having the right mortgage CRM strategy is critical to your Internet marketing success, but its not about one thing. You CRM strategy should be part of a complete Internet marketing strategy that includes a mortgage SEO, mortgage email marketing, website and training strategy.

The author, John Boudreau, is CEO of Astonish Results, a digital marketing and training company for the mortgage industry located in Warwick, Rhode Island.

Astonish Results, provide high impact mortgage websites, training, CRM, SEO and email marketing and can be found at http://www.astonishresults.com

By: John Boudreau

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Understand The Basics Of Mortgage

At times, the word ‘Mortgage’ creates confusion when it comes to taking loans. Here, some basic features of mortgage are discussed in order to understand it in a better way.

Mortgage is a legal contract between a borrower and a lender. A borrower can take funds from a loan lending association, and give them the authority to keep his property in possession.
This gives a guarantee and an assurance to the lender in case the borrower becomes unsuccessful to pay the loan.

There are many types of mortgage. A borrower can opt any of these types according to his requirements.
Here are some different types of mortgages.

• Fixed rate mortgage

• Balloon rate mortgage

• Variable rate mortgage

In case of a fixed rate mortgage, loan is at a fixed rate throughout the mortgage phase. With this type of mortgage, you need to disburse a fixed monthly installment for a fixed period of time.

So, if interest rates go up or down in future, your monthly installment will always be fixed. Due to this, this mortgage is very popular. The repayment phase of this type of mortgage may fluctuate from 3 years to 25 years.

Balloon rate mortgage is a singular type of mortgage. This mortgage is set with a fixed interest rate, and a fixed monthly installment for a time period decided earlier. The rest of the amount of the loan has to be paid off completely within a specific time.

A variable mortgage comprises fixed interest rate for a fixed amount of time. Generally, the time period is likely to change in future. A variable interest rate mortgage is sometimes called as the ‘adjustable rate mortgage’ or ‘ARM’.

Variable interest rate mortgage can be availed with lower rate of interest than fixed rate mortgage. They are considered suitable for a short term period as you can get the advantages of lower monthly installments.

ALL ABOUT LOAN PROGRAMS

By: Eshwarya Patel

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